OmniUpdate Welcomes Tom Smart as Vice President of Sales and Marketing

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OmniUpdate Welcomes Tom Smart as Vice President of Sales and Marketing

Camarillo, CAOctober 10, 2016—OmniUpdate, the leading web content management system (CMS) provider for higher education, announced today that Tom Smart has joined their organization as Vice President of Sales and Marketing. In his new role, Tom will oversee OmniUpdate's high-impact sales and marketing team and will be based out of the company's California headquarters.

Tom comes to OmniUpdate with 25 years of experience solving business problems and selling complex solutions in multiple industries. He has helped several tech startups, global agencies, and Fortune 100 brands achieve their objectives through metric-driven engagement, lead generation, and revenue-generating solutions. Upon his hiring, Tom stated, "I am excited to embark on this new adventure and am fortunate to be joining an industry-leading company with a well-respected product. My leadership approach is anything but traditional and my philosophy is founded on people, who are ultimately the key to making things happen. I can't wait to make great things happen at OmniUpdate."

With entrepreneurial roots, Tom began his career launching a full-service post-production, recording, and mastering studio that was recognized as one the best one-stop facilities for the entertainment industry in Southern California. Prior to joining OmniUpdate, Tom co-founded, which specializes in audience engagement and data onboarding using patented and proprietary reward and activation technologies to create a sense of personal connection between consumers and brands.

Lance Merker, OmniUpdate President and CEO, stated, "Tom's strong background in both sales and marketing combined with his entrepreneurial spirit fosters a balanced leadership approach that establishes accountability, consistency, and high-performance output. He’s a natural fit with our company culture and we are very pleased to have him join our team."

About OmniUpdate
OmniUpdate is the leading provider of content management solutions designed to solve higher education's digital marketing challenges. Its user-friendly platform and award-winning technology and support empower customers to be engaged and personalized in their communications, cost-effective and efficient in their channel management, and scalable and extensible in their development. For more information, visit

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