The forces of digital disruption are radically altering how customers access and consume information, communicate and socialize, and shop and purchase. Connected devices, social networks, cloud services, and other innovations have essentially inverted traditional relationships between buyers and sellers, customers and brands—including students and schools. Digital Clarity Group tracks digital disruption and its impact on customer experience. This study is aimed at understanding how institutions of higher education are responding to the inexorable push for more compelling experiences.
During the 10 years since the initial E-Expectations study, technological innovations have radically altered the college search process and how students interact with campuses. Students are now constantly connected to the Internet, and many of them are browsing via mobile devices. Social media has further changed their entire concept of communication in addition to giving campuses more communication channels to manage. This 2015 report examines the current expectations of college-bound high school students as well as how their expectations have changed over the last decade.
Students and parents have a bevy of digital avenues for communicating and connecting with colleges. When campuses communicate with parents, what do the parents expect and how do their expectations compare with those of their college-bound children? This 2014 report examines the expectations, attitudes, and behaviors of high school seniors and their parents about e-recruitment.
How has the growth in mobile usage among teenagers affected the college search process? This 2013 report is based on a survey of U.S. high school juniors and seniors about their mobile browsing behavior. Learn how frequently they use their phones to go online, their content priorities, how often they check email on their phones, and more.
Has the federal government mandate made a difference in terms of students using net price calculators on college and university websites? This 2013 Trend Report provides findings about what high school juniors and seniors expect from cost calculators, as well as discussions about tuition, aid, and scholarships.
This 2012 report is based on a survey of 2,000 U.S. high school juniors and seniors and reveals the influential role of the college website, particularly its content, on prospective students. It also highlights the growing need for mobile website optimization, as well as e-communications and social media engagement.
How do prospective college students want to communicate with campuses, when do they
want to interact with their target colleges, and which communication methods make
them feel most comfortable? This 2012 Trend Report is based on a study of more than
1,300 participants about communicating with prospective campuses.
The last decade marked a dramatic change in the college search experience as students flocked to the Internet, including on their mobile phones, as their primary tool for researching colleges. This 2012 Trend Report is based on a study of nearly 2,300 college-bound high school students and uncovers what they expect from the college mobile site experience, including social media use.
This 2011 report is based on a study of 1,089 high school seniors and 517 of their
parents from across the United States. It reveals the influential role of the higher
education website on prospective students and parents, particularly in the areas of
academic programs and admissions information, and highlights the influence of parents
in the college recruitment process and the importance of reaching out to them as well
as their children.
This 2010 report, based on a survey of more than 1,000 college-bound seniors, reveals the increasingly crucial role of the website in the evaluation and selection process of an institution. It examines the attitudes and behaviors of high school seniors toward website content, social networking, recruitment videos, and more.
It's an exciting time in the area of E-Expectations research. With its E-Expectations research series, Noel-Levitz is uncovering the online expectations and behaviors of prospective students. This 2009 report explores what 1,000 college-bound seniors revealed about their online expectations, preferences, and behaviors in relation to higher education websites.