Developed with Marketers in Mind
Enhance your online presence.
Tell your brand's unique story.
Reach more prospective students.
As the leading web content management system (CMS) provider for higher education, OmniUpdate understands the unique web challenges you face, expectations of your various audiences, and importance of having powerful, user-friendly marketing tools that evolve with rapidly-changing technology.
When you partner with us, our 20-year industry experience, technological expertise, and marketing innovation are at your fingertips to create real-time solutions to meet all of your web content management needs.
Since our relaunch using OU Campus, visits to the college have gone up, applications have gone up, yield has gone up. You can repurpose content easily; it works really well for profiles. It’s a great product, great people, and you’re going to have great results with it.Donna Talarico-Beerman, Director of Integrated Communications, Elizabethtown College
What can OU Campus do for you?
Showcase Your Brand
An effective, intuitive website is your greatest marketing tool. OmniUpdate has incorporated years of market insight and user feedback into OU Campus. Use the industry’s most comprehensive and flexible CMS solution to fine-tune your marketing strategy and connect with your audience on a personal level. Show prospective students where they fit into your story. Give parents the lowdown on everything from affordability to campus safety. Help faculty flaunt their latest research. Steer potential donors so they can see where their money goes.
We know Joe. And Jill.
Because the higher ed audience changes every year, we make it our business to understand how college-bound students and their parents discover, research, and interact with higher education institutions as they transition from prospects to inquirers to applicants. Our extensive E-Expectations research helps you shape and optimize an online strategy based on tangible market analysis.
Control Your Content
No need to bother IT or your web team—new page wizards, drag-and-drop functionality, and enforceable quality checks make OU Campus easy to use and worry-free. And with features like stale page notifications and instant/scheduled publishing, your content is always fresh and relevant.
Transform Your Data into Actionable Outreach
Capture and analyze data, map your progress, and optimize your engagement with website visitors. Site-wide and page-level analytics expose the wants and needs of your audience so that you can develop effective outreach, enhance services, and improve conversion, retention and graduation rates.
Connect with Your Community
Because your audience lives on social media, OU Campus integrates publishing with Facebook and Twitter, while our OU Mashup™ module pulls feeds from other social media platforms to showcase on your site. And because OU Campus has real-time editing, you can add special features like registration and payment processing and customize calendars, home pages, news, and events on the fly.
Achieve Your Website and Marketing Goals with OU Campus
- Showcase your campus with reusable image galleries for display on any page.
- Automatically publish content to Facebook and Twitter with a direct link to your page when you publish.
- Boost engagement through customized landing pages linked from your email campaigns and online ads.
- Easily create and manage forms to engage with your visitors.
- Validate your web pages for Section 508, WCAG, Stanca Act, or BITV prior to publishing and ensure accessible pages to all site visitors.
- Use built-in site-wide and page-level analytics to monitor Google, Twitter, and Facebook activity.
Join the great schools that are already part of the OU Campus community, including...
Ready to learn more?
Explore the options below to see how you and your team can benefit from OU Campus, or request a demo.