When starting a new book, the reader might give it a few pages or maybe even a couple of chapters to let it catch her interest. When it comes to your website, you’ve got a matter of seconds to capture her attention. Usability is understanding what your audience wants from your website and providing it in a way that is efficient and intuitive for them. Learn about five important areas to focus on when evaluating your sites’ usability strengths and weaknesses.
You realize your institution’s website needs a facelift—but it’s still functioning, so any needed improvements get put on the back burner while available funds are used on other, seemingly more urgent, projects. How long can you put it off? A new study by Digital Clarity Group, available for free download on our website, explains why colleges and universities need to prioritize their web presence as students’ digital expectations are on a rapid rise.
Like most colleges and universities, you’ve probably watched a steady increase in the number of visitors coming to your website on mobile devices. Ever wonder what that trend looks like among prospective students? Find out what they are doing on their phones and what it means for you in the admissions process.
In the past year since I joined OmniUpdate, I’ve enjoyed a tremendous shift in culture from what I’m used to. Of course, some of that was to be expected… I spent almost 17 years at IBM. There was little chance it would be the same.
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