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We’ve put together this set of marketing action guides to help you devise a solid, easy-to-implement strategy that will help your college or university stand out from the crowd. You’ll discover higher education digital marketing strategies, best practices, tips and tricks from higher ed marketers, and a whole lot more.
Digital accessibility standards change frequently, so you need to make sure you are staying in the know! Listen in as four industry leaders talk about WCAG 2.1 updates and how these changes may affect you and your website.
This white paper explains how search engine optimization (SEO) can improve your website performance and engagement results. It outlines a simple strategy for implementing an organic search program and shares practical tips and resources you can start on today.
The data in this paper can help you gain support from leadership for developing a thoughtful digital engagement strategy that attracts prospective transfer students. You’ll find recommendations to fortify your institution’s digital presence through website and related marketing resources.
Learn everything you need to know about creating a digital personalization journey for your website visitors. Explore the steps involved in implementing a personalized journey for each member of your audience, privacy concerns and ways to use data, design features to enhance and tools to aid in digital personalization, and much more. Best of all, see many examples of colleges and universities that are doing digital personalization right.
The Conference Manager tool has been incredibly valuable for the University of Minnesota. Learn what functionality is behind the success of UMN hosting over 1,700 conferences in the system and generating millions of dollars in revenue.
During this 4-part webcast series, explore how to maintain a relevant digital presence, leverage technology effectively, and serve evolving learner needs in the new normal.
During this 3-part webcast series, hear from higher education thought leaders and practitioners who share the changes and implementations their institutions are making in preparing for a digital future.
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