Resource Hub

We’ve put together this set of marketing action guides to help you devise a solid, easy-to-implement strategy that will help your college or university stand out from the crowd. You’ll discover higher education digital marketing strategies, best practices, tips and tricks from higher ed marketers, and a whole lot more.

Webcast

WCAG 2.1 vs 2.0: What Are the Main Differences and Why Does It Matter to Higher Education

Digital accessibility standards change frequently, so you need to make sure you are staying in the know! Listen in as four industry leaders talk about WCAG 2.1 updates and how these changes may affect you and your website.

White Paper

Increase Enrollment with SEO: An Action Guide for Higher Ed

This white paper explains how search engine optimization (SEO) can improve your website performance and engagement results. It outlines a simple strategy for implementing an organic search program and shares practical tips and resources you can start on today.

Research Paper

E-Expectations of Transfer Students 2020: Focus on Website Experiences

The data in this paper can help you gain support from leadership for developing a thoughtful digital engagement strategy that attracts prospective transfer students. You’ll find recommendations to fortify your institution’s digital presence through website and related marketing resources.

White Paper

Personalizing Your School's Digital Presence: How a CMS Makes It Easy

Learn everything you need to know about creating a digital personalization journey for your website visitors. Explore the steps involved in implementing a personalized journey for each member of your audience, privacy concerns and ways to use data, design features to enhance and tools to aid in digital personalization, and much more. Best of all, see many examples of colleges and universities that are doing digital personalization right.

Case Study

How Conference Manager Transforms Institutional Event Management at University of Minnesota

The Conference Manager tool has been incredibly valuable for the University of Minnesota. Learn what functionality is behind the success of UMN hosting over 1,700 conferences in the system and generating millions of dollars in revenue.

Webcast

The Post-Pandemic World of Higher Education [4-PART SERIES]

During this 4-part webcast series, explore how to maintain a relevant digital presence, leverage technology effectively, and serve evolving learner needs in the new normal.

Webcast

Positioning Your Digital Presence for the New Normal [3-PART SERIES]

During this 3-part webcast series, hear from higher education thought leaders and practitioners who share the changes and implementations their institutions are making in preparing for a digital future.

Webcast

Responding to the COVID-19 Crisis [3-PART SERIES]

During this 3-part webcast series, explore how colleges and universities have responded to the COVID-19 pandemic. You’ll hear thought leaders explore a range of topics related to higher ed’s rapid response.

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