Resource Hub

This white paper explains how search engine optimization (SEO) can improve your website performance and engagement results. It outlines a simple strategy for implementing an organic search program and shares practical tips and resources you can start on today.

Research Paper

E-Expectations of Transfer Students 2020: Focus on Website Experiences

The data in this paper can help you gain support from leadership for developing a thoughtful digital engagement strategy that attracts prospective transfer students. You’ll find recommendations to fortify your institution’s digital presence through website and related marketing resources.

White Paper

Personalizing Your School's Digital Presence: How a CMS Makes It Easy

Learn everything you need to know about creating a digital personalization journey for your website visitors. Explore the steps involved in implementing a personalized journey for each member of your audience, privacy concerns and ways to use data, design features to enhance and tools to aid in digital personalization, and much more. Best of all, see many examples of colleges and universities that are doing digital personalization right.

Case Study

How Conference Manager Transforms Institutional Event Management at University of Minnesota

The Conference Manager tool has been incredibly valuable for the University of Minnesota. Learn what functionality is behind the success of UMN hosting over 1,700 conferences in the system and generating millions of dollars in revenue.

Webcast

The Post-Pandemic World of Higher Education [4-PART SERIES]

During this 4-part webcast series, explore how to maintain a relevant digital presence, leverage technology effectively, and serve evolving learner needs in the new normal.

Webcast

Positioning Your Digital Presence for the New Normal [3-PART SERIES]

During this 3-part webcast series, hear from higher education thought leaders and practitioners who share the changes and implementations their institutions are making in preparing for a digital future.

Webcast

Responding to the COVID-19 Crisis [3-PART SERIES]

During this 3-part webcast series, explore how colleges and universities have responded to the COVID-19 pandemic. You’ll hear thought leaders explore a range of topics related to higher ed’s rapid response.

White Paper

Meeting the Challenges of Higher Ed with Continuing Education

Lifelong learning is one way to meet your enrollment requirements while also providing non-traditional learners with opportunities to gain marketable skills. This white paper addresses current obstacles and outlines potential for growing revenue and enrollment.

Webcast

Attracting and Serving New Audiences: Building a Platform to Serve Learners for a Lifetime

During this webcast, learn about a new type of student in higher education being defined as the “modern learner” and what unique needs they have.

Join our mailing list to stay connected!

Get announcements straight to your inbox about new blog posts, free webcasts, upcoming events, and more.