Marketing & Recruitment, Content Management

Online Magazines: Giving Your Content Life

Is Your Magazine Getting Read?

MagazineAlmost all colleges and universities have some sort of print magazine: alumni magazine, recruitment magazine, the list goes on. These magazines are great vehicles to promote your institution, whether you deliver it to prospective students or to alumni around the world. One question though: How do you know the number of people that actually read the printed magazine? The short answer, you don't. I’m not saying it's impossible, but it's really difficult to get a reliable answer. It's painful to hear of institutions that spend upwards of $100,000 to print and mail every edition of their semi-annual magazine and have no real way to measure readership. If this sounds familiar, keep reading.

From Print to Web: A Dynamic Solution

There's a relatively simple solution to lowering costs (potentially saving tens of thousands of dollars), gaining valuable readership statistics, and more effectively delivering content to your magazine readers. Take your magazine online, make it a website, and manage it with your content management system (OU Campus, of course).

Better still, if you convert your print magazine to a responsive website, you can reach every individual across all platforms, all while spending substantially less than what it costs to print your publication. In addition, you gain access to website analytics that are readily available, even right in your content management system. I know what you may be thinking... people won't be able to "hold" your magazine in their hands and flip through the pages. True; however, if you take your content to the medium people use most (email, smartphones, tablets, etc.), don't you think they are more likely to read more of your content?

There are a couple options to creating an online magazine. You can add your magazine to your existing website, or you can create a separate website dedicated to just your magazine, which is my recommendation. This new website can be similar in style to your existing site, or it can be completely different. Regardless of style, the site should deliver an exceptional user experience.

Fulbright ReviewA great example of a separate magazine site is the Fulbright Review published by the University of Arkansas' College of Arts & Sciences. The online magazine uses a hybrid course catalog/website solution managed in OU Campus. The main page is dynamically generated based on articles and ads available. Each article listing page dynamically displays all the articles that are part of that category, as well as other stories that are manually added. The individual article pages feature a section that displays additional articles that are part of that category, a share option, and tags. Each article is tagged with a particular category and everything is aggregated into a tags page. The magazine also can be dynamically output as a PDF. Check it out!

Below are other stellar examples of magazine websites managed using OU Campus:

Naropa Magazine University of Baltimore Magazine

Are you ready to take your magazine online? Let us know! Comment below or contact sales@omniupdate.com.

Share this article: