Whenever I surf the web on my mobile phone and am asked to complete a form, I save the URL and wait until I’m at my desktop to complete it. My bet is that you probably do the same thing—that is, if you’re over the age of 25.
However, if you are a high school junior or senior, you live on your phone and use it to do everything from homework to research to applying for a job. That’s why colleges and universities must have a responsive website that’s easy for students to use and interact with on their mobile phones.
According to the 2018 E-Expectations Trend Report, nothing turns off a potential student faster than a hard-to-navigate site or forms that take forever to fill out. As the admissions process becomes more complicated, your school is at risk of losing great applicants when your prospective students find the process frustrating.
If you are revamping your college or university’s website to make it more user-friendly, consider these best practices:
- Simplify your forms. Fifty percent of seniors and 41% of juniors have abandoned a form because of how much information was required.
- Ask for phone numbers. Seventy-five percent of juniors and seniors are fine with sharing mobile phone numbers with schools.
- Be mobile friendly. A third of juniors and seniors reported that they completed a form on their mobile device. Responsiveness is not an option but a necessity.
- Make your forms visible throughout your site—not just on one page. This is your opportunity to engage and develop a relationship with students. Make it easy for them to provide the vital information you need to do so.
- Capitalize on your connection. Don’t bombard students with information, but do create an ongoing conversation that provides prospects with valuable information. For example, you can send texts ahead of important deadlines as reminders.
Marketing to students is ever-changing, so stay on top of the latest research by downloading the 2018 E-Expectations Trend Report today.