We can’t wait to showcase some of our amazing customers and partners at the 2018 OmniUpdate User Training Conference (OUTC18). From sharing tips and tricks, to ways they’ve improved their digital marketing efforts, here is what some of our presenters are most excited to share at OUTC18.
“I'm excited to share the pros of a content inventory, and to help the attendees find them more empowering rather than overwhelming. A thorough inventory is an often-overlooked step in helping a site redesign run smoothly.”
Caroline Roberts, iFactory
“Looking similar to your competitors/peers – is that necessarily a bad thing when it comes to your website? What’s more important, being user friendly or being visually different?”
Aaron Blau, Stamats
“The exciting thing about E-Expectations is that it delivers sound data to answer questions about how our campus websites are performing against goals that prospective student and decision influencers have as they search for the right college or university. This is important because many campus web teams don’t have the time or resources to facilitate research and keep everything working. They can use E-Expectations to support them in their tactical, day-to-day efforts AND share it with leadership to engender support for new initiatives. Campus leaders love data to make their decisions. Campus web teams love to experiment and see what’s coming over the horizon. E-Expectations works well in both scenarios!”
Stephanie Geyer, Ruffalo Noel Levitz
“I'm hoping my session will get people excited about creating accessible content! I think WCAG is typically seen as just a list of rules to follow, but there are ways to be creative inside the guidelines as well.”
Norma Campbell, Fashion Institute of Technology
“As we focus on the growing trend of website visitors using mobile devices, we cannot let the need to optimize content get lost in the technical details. Plus, even with a mobile-first approach to crafting our words and images, we cannot lose sight of the fact that a lot of higher ed conversions still take place on our desktop sites, so it’s a balancing act.”
Catherine Harwood, Eastern Florida State College
To hear these speakers (and many more) present, come join us at OUTC18. Early-bird registration ends February 16.
Stay tuned for more posts in our #OUTC18 blog series.