When designing your college or university’s website, always remember that who you are writing for is just as important as what you are saying. Writing for a specific audience allows you to customize your experience in ways that resonate personally with your users.
Designing and developing content around a persona is key to producing effective content. Converge, an OmniUpdate partner, uses a quantitative and qualitative approach to develop the right messaging for target audiences. They do this through innovative, cost-effective research that allows them to create custom, data-driven personas for your school. Learn how to use data to take your digital strategy to the next level by reading Digital Marketing Strategy with Data.
To learn even more about using personas to guide your website redesign, download our white paper Successful Website Redesign: Comprehensive Planning and Strategy.