Our customers tell us the #1 reason they select OU Campus as their content management system (CMS) of choice is because of our specialization in higher education. There are dozens of CMS vendors competing in multiple markets with generic CMS products, but OmniUpdate made a strategic decision years ago to focus exclusively on a CMS for universities and colleges—institutions just like yours.
Contact an OmniUpdate expert to see what OU Campus can do for you.
Best Higher Ed CMS: How to Choose
The best CMS for university websites should already include built-in tools designed specifically for marketing, communications, and web professionals who work in higher education. With OU Campus, you won’t have to worry about adapting a one-size-fits-all CMS to help you do your job because the tools and features you need are intuitively built into the system.
Building the best CMS for higher education has always been OmniUpdate’s mission, which gives us a track record and expertise in the higher ed market that no other CMS vendor can match.
Consider the following when trying to determine the best CMS for your university:
1. The best CMS for universities evolves with your needs.
The world of higher education is constantly changing as education strategies, goals,
regulations, and trends change. To keep up, your tools must change as well. The best
college CMS will have these tools built directly into the system.
Both small and large changes to OU Campus are made in anticipation and response to the trends, regulations, and needs of colleges and universities. For example, the Accessibility Check feature in OU Campus was integrated into the CMS specifically to help colleges and universities identify issues in conflict with website accessibility requirements and standards. OU Campus is filled with such specialized tools and features.
2. The best CMS for universities accommodates for the higher ed ecosystem.
Higher ed has very specific nuances, technology parameters, government regulations, and customer needs. The best higher education CMS will accommodate for these special requirements. For example, a retailer won’t be fined if its website doesn’t meet ADA compliance standards, but a university will. If your CMS is not designed with higher ed in mind, you will find yourself constantly dealing with work-arounds to address your school’s specific needs.
At OmniUpdate, we listen and then fine-tune OU Campus to help customers navigate these challenges. We have partnerships with a variety of design and technical experts who cater to higher ed. We even offer specialized products from third-party partners at special rates to our customers through a product integrated marketplace for one-stop convenience.
3. The best CMS for universities integrates with your different software systems.
Colleges and universities have multiple audiences to please, and each of these audiences
requires different software systems to get work done. For example, the alumni relations
department needs capabilities for collecting donations on the website, whereas the
admissions department is interested in tracking contact information submitted on the
website from prospective students. When these systems don’t cooperate with each other,
A quality CMS platform will provide seamless integration between these various systems. OU Campus integrates with leading student information systems and offers a suite of modules, including a course catalog and faculty directory, designed specifically for our higher ed customers. Generic CMS products typically can’t meet the critical needs that a higher ed CMS can.
4. The best CMS for higher education saves you time and money.
A quality content management system is an investment that reaps savings in time, money, and resources down the road. By allowing multiple contributors to control content, a good CMS spreads the workload so that your IT and marketing departments aren’t stretched thin. Having all the tools you need built into a system prevents you from having to continually purchase add-ons. And the best CMS for university websites will come with customer support and automatic updates. You’ll always have support when you have a question, and you don’t have to worry about keeping your system secure with continual patches and software updates.
Furthermore, moving away from locally hosted servers and into cloud-based software as a service (SaaS) costs much less for initial setup—and there are also long-term savings in hard costs, maintenance, and IT resources.
As a SaaS CMS, OU Campus provides a significantly shorter implementation time, seamless
hands-free upgrades ensuring you’re always on the latest version, and rapid scaling
when you need it most. Plus, it makes it easy to access other services and connection
points in the cloud.
OmniUpdate helped pioneer cloud-based enterprise systems in the late 1990s, and it has proven to be exceptionally beneficial to our customers.
OU Campus is the best CMS for higher ed because it saves you money, keeps you up to
date, and eliminates the complexities of integration that come with self-hosting.
5. The best CMS for universities provides helpful tools for marketing and communications.
When someone needs to know something about your school, the first place they are going
to look is your website. A simple click gets them to your home page, but then it gets
complicated. Do they need donor information? Are they searching for course descriptions?
Do they need to pay a tuition bill? How does the admissions process work?
Your website must be all things to all people. At OmniUpdate, we understand that your website is your institution’s most valuable marketing and communication asset. When you partner with us, you have access to the latest tools and techniques customized to meet the unique marketing and communication needs of higher education. OU Campus was built from the ground up to allow higher ed marketing professionals to maintain firm control over messaging that’s so critical to attracting and retaining students and addressing the needs of your multiple audiences.
The best CMS for universities provides a solid foundation for your website. Before embarking on a major website redesign or marketing project, investigate how a content management system can help. Call 805-484-9400 to speak with an expert or schedule a demo now.
Is a website redesign in your school’s future? Don’t go it alone. These resources can help you formulate a plan and understand what you’ll need for a successful website redesign:
- Successful Website Redesign: Comprehensive Planning and Strategy
- Design with Purpose: Creating a Performance-Driven Website
- Launching Your Website: Boosting the Success of a Redesign