Blog
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Marketing & Recruitment, Research
What Images Do College-Bound Students Want to See on Your Website?
According to the 2016 E-Expectations Report, 75% of high school juniors and seniors prefer candid (not staged) images of student life and non-academic activities on your website. Prospective students want to envision themselves on your campus. What else are prospective students' wanting to find on your site?
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Content Management, Marketing & Recruitment
Staying Fresh with an Editorial Calendar
Keeping site content fresh is a difficult task. There are many questions to answer. How often should you update? What should you update? By implementing an editorial calendar, you and your team can organize, plan, and schedule updates for new and exciting content. Here are tips on how to start your calendar and ensure your content stays fresh.
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Marketing & Recruitment, Usability
How to Write Content That Engages Students
Robert Feighl, Webmaster and Faculty Member at National Park College, gave a thought-provoking presentation at our 2016 OmniUpdate User Training Conference (#OUTC16). He described his recent adventure in redesigning the college’s website by structuring content based on student interests. Check out his valuable insights.
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Research, Marketing & Recruitment
How Far Behind Is Too Far Behind?
You realize your institution’s website needs a facelift—but it’s still functioning, so any needed improvements get put on the back burner while available funds are used on other, seemingly more urgent, projects. How long can you put it off? A new study by Digital Clarity Group, available for free download on our website, explains why colleges and universities need to prioritize their web presence as students’ digital expectations are on a rapid rise.
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Marketing & Recruitment, Research
What Are Your Prospective Students' Mobile Habits? Survey Says...
Like most colleges and universities, you’ve probably watched a steady increase in the number of visitors coming to your website on mobile devices. Ever wonder what that trend looks like among prospective students? Find out what they are doing on their phones and what it means for you in the admissions process.
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Marketing & Recruitment, Research
How Important Is Your Website to Admissions, Really?
Everyone in higher education goes through an exercise of prioritizing enrollment and marketing activities. When making decisions, how important, really, is an institution’s website to accomplishing admission and enrollment goals? Turns out, it’s hard to understate the importance of websites in influencing prospective students.
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Marketing & Recruitment, Research
How Do Students Really Choose Their College? Survey Says...
Every year OmniUpdate co-sponsors a survey of thousands of prospective college students. This year’s E-Expectations report provides fresh data about the online and mobile marketing preferences of college-bound high school students – information that colleges and universities can put into action to refine their recruitment strategies.
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Research, Marketing & Recruitment
Marketing Lessons from the 2015
E-Expectations SurveyEach year, the E-Expectations Report provides incredibly valuable information for those in charge of collegiate marketing and recruitment. There’s so much to take away from the 2015 report, including statistics about website usage, social media interaction, email trends, and interactive resources. For now, I’d like to highlight three interesting stats.
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Social Media and Your Higher Ed Website
Continuity and consistency count in today's organizational communications. The same holds true for your social channels. Your social presence doesn't occur in a vacuum on Facebook, Twitter, Pinterest, or Snapchat, but is connected to everything else you do. Most importantly, it should be connected to your website.
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Marketing & Recruitment, Content Management
Online Magazines: Giving Your Content Life
Almost all colleges and universities have some sort of print magazine. One question though: How do you know the number of people that actually read the magazine? There's a relatively simple solution to lower costs, gain valuable readership statistics, and more effectively deliver content to your magazine readers: take your magazine online using OU Campus.
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