Blog

  • Technology & Development, Content Management

    Stop, Collaborate, and Listen: How Emergency Alerts Came to Be

    There’s no one better to help us determine the direction of our product than our customers. We launched our newest module on a trial basis, allowing customers to test it, provide feedback, and shape its future. Find out what we learned from the trial participants and how we used that information to develop a best-in-class website emergency notification system.

  • Marketing & Recruitment, Content Management

    Staying Fresh with an Editorial Calendar

    Keeping site content fresh is a difficult task. There are many questions to answer. How often should you update? What should you update? By implementing an editorial calendar, you and your team can organize, plan, and schedule updates for new and exciting content. Here are tips on how to start your calendar and ensure your content stays fresh.

  • Usability, Content Management

    UX Feedback Program: Your Voice Matters

    We want to hear from our amazing OU Campus users! This is your opportunity to share input on features, usability, and more. Learn about our new UX Feedback Program today and how you can share your experiences – from the good to the bad and everything in between. Our goal is to create the best user experience possible, so help us help you!

  • Content Management, Web Design

    Responsive Design in No Time! How to Redesign on a Deadline

    When redesigning a website and making it responsive, it can be tough to get all the moving parts in order. You might be up against a strict deadline. Or perhaps you are forced to wrangle rogue content contributors. These were some of the challenges the University of Texas at Tyler faced when they decided to redesign their site and go responsive.

  • Content Management

    OU Campus Tips to Shave Time Off Your Content Management Experience

    I met quite a few people whose schools were new to OU Campus this year at the 2016 OmniUpdate User Training Conference, so I thought I'd dole out some tips that can make working in OU Campus a little easier. It's always good to make things happen a little more quickly or be a bit more efficient. These tips are great for seasoned users, too!

  • Usability, Content Management

    SEO What? Learn How to Use Search Engine Optimization to Get Your Website Seen

    When it comes to your website, what is most important? That it’s engaging? That it represents your school’s mission? That it looks good? All of these are great, but they are useless if your website isn’t getting seen. How do you ensure that your website doesn’t get lost in the countless number of results that pop up on search engines like Google? Enter: Search Engine Optimization.

  • Usability, Content Management

    From Launch to Pre-Op: Tips to Maintain Your Website's Health

    Like kids, a pet, or even you, websites need consistent care to keep running and operating efficiently. At OUTC16, Jennie Salamoun, User Experience Architect at NewCity, walked us through the wellness and preventive care measures needed for a healthy website. Get her insight and best practices to keep your website in top shape.

  • Usability, Research

    Making User Experience a Top Priority

    We’ve all been on websites that have left us confused or frustrated. Perhaps you just needed contact information but it was nowhere to be found. Maybe the pages were overly complicated or poorly organized. Ugh! These are all examples of problems that can add up to a negative user experience, which can lead to a negative impression that reflects not only on your website, but on your college or university.

  • Usability, Technology & Development

    Get an In-Depth Look at Your Website's Health with OU Insights

    When you only have a matter of seconds to shape the first impression of your website visitors, maximizing your website’s appeal becomes paramount. If your website has spelling errors or broken links, that poor first impression will reflect on your institution’s reputation. Worse yet, what if your website isn’t even seen because weak SEO tactics reduce visibility in search engine results? And even worse, what if you run into legal ramifications for not complying with accessibility guidelines?

  • Usability, Web Design

    Transforming Your Website: From Content Management to Experience Management

    Any time a visitor is on your site, he is having some sort of user experience. The critical question is what kind of experience is it? Great! Ordinary. Terrible! Most institutions using OU Campus have made excellent headway in mastering the basics. Content works well on all devices and platforms, text is scannable, and pages are consistent. Is that good enough? Learn about six key areas to focus on in order to elevate your website experience.

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