Are you working to increase your institution’s ranking in search results? You should be. Colleges and universities can take advantage of some of the changes to the way Google and other search engines rank web pages by looking at these four trends in search engine optimization (SEO) for 2014.
The reaction to this year’s E-Expectations report, “The Online Preferences of College-Bound High School Seniors and Their Parents,” has been overwhelming. Given the staggering changes to the communications landscape brought on by technology and how many new ways there are to reach college-bound students and their parents, Admissions professionals, communications departments, and IT staff alike are eager for the data.
Colleges and universities invest heavily in student recruitment. But, with an ever expanding array of tools to reach teens – from email to apps to text messaging – schools have more options than ever. Fortunately, we have solid research on how students engage with higher education institutions in the digital realm. The verdict?
College-bound students can be fickle – on Facebook one day and Snapchat the next. Abandoning email, and then getting back into it again. So, we surveyed 1,000 high school seniors about how they prefer to be reached online. This incredibly important data should be shared with everyone who is involved in developing and maintaining your college or university website.
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