Blog
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Registration Is Now Open for OUTC19
OUTC19 will feature sessions by your peers and industry experts, plus training workshops to help you capitalize on the potential of OU Campus. Register now!
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Web Design, Technology & Development
Why the Right CMS Is Essential to Your Website Redesign
A website redesign is about more than how your website looks—it should also take into consideration how your site engages visitors.
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Is It Finally Time to Redesign Your School's Website?
A redesign can be a daunting task that stretches your time, resources, and budget. But consider the lost opportunity costs that come with procrastinating this all-important undertaking.
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Research, Marketing & Recruitment
5 Reasons Why a Responsive College Website Matters
Being able to engage with students however they access your website is the primary reason for going responsive, but there are several other important issues.
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Web Design, Content Management
Content Audit: What Is a Qualitative Evaluation?
In a website redesign, if you take time to really evaluate existing content and your content plan up front, you’ll avoid mistakes that can cost you time and resources later on.
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Research, Marketing & Recruitment
Capitalizing on Mobile Phones to Reach Prospective Students
Colleges and universities must have a responsive website that's easy for students to use and interact with on their mobile phones.
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Marketing & Recruitment, Research
Online Paid Ads: They Matter More Than Ever
Today's students are the point-and-click generation, meaning that if your paid ad is creative, colorful, and interactive, they are likely to click to learn more.
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Technology & Development, News & Events
How Gulf Coast State College Got Back Online During Hurricane Michael
Does customer service matter when choosing a content management system (CMS)? Just ask Sherri Davis, webmaster at Gulf Coast State College in Florida.
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Research, Marketing & Recruitment
5 Signs Your College or University Website Is a Dud
There’s no need to hire a pricey consultant to tell you if your college or university website is performing. Just ask your students.
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Research, Marketing & Recruitment
What Students Watch: Videos that Attract College Students
According to the 2018 E-Expectations Trend Report, students are drawn to videos on college and university websites, especially if they provide an intimate look at student life.
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