Blog
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Web Design, Content Management
Content Audit: What Is a Qualitative Evaluation?
In a website redesign, if you take time to really evaluate existing content and your content plan up front, you’ll avoid mistakes that can cost you time and resources later on.
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Research, Marketing & Recruitment
Capitalizing on Mobile Phones to Reach Prospective Students
Colleges and universities must have a responsive website that's easy for students to use and interact with on their mobile phones.
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Marketing & Recruitment, Research
Online Paid Ads: They Matter More Than Ever
Today's students are the point-and-click generation, meaning that if your paid ad is creative, colorful, and interactive, they are likely to click to learn more.
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Technology & Development, News & Events
How Gulf Coast State College Got Back Online During Hurricane Michael
Does customer service matter when choosing a content management system (CMS)? Just ask Sherri Davis, webmaster at Gulf Coast State College in Florida.
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Research, Marketing & Recruitment
5 Signs Your College or University Website Is a Dud
There’s no need to hire a pricey consultant to tell you if your college or university website is performing. Just ask your students.
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Research, Marketing & Recruitment
What Students Watch: Videos that Attract College Students
According to the 2018 E-Expectations Trend Report, students are drawn to videos on college and university websites, especially if they provide an intimate look at student life.
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AMA Marketer of the Year: Western Carolina University's Robin Oliver
The American Marketing Association named Robin Oliver of Western Carolina University the 2018 AMA Higher Education Marketer of the Year.
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Writing Content for Your College or University Website
There is a simple way to advise content contributors about writing content for your school’s website: Go with the Flow.
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Web Design, Content Management
Conducting a Pilot Content Audit for Your Higher Ed Website
A pilot audit is a test run with your content audit team using sample content taken directly from your existing website.
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Research, Marketing & Recruitment
What Students Search for When Choosing a College
Every year, there is always a surprise statistic to learn in the E-Expectations Trend Report about prospective students.
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